Week 19, 2026 这一周, Mordea 的呼吸

• W 16
  8restock peak
• W 17
  3Easter shoulder
• W 18
  4thin
• W 19
  6this week

Four weeks running, Mordea's order volume has cycled between 3 and 8 — typical for a low-volume premium homeware shop. W 19 sits one order above the four-week mean of 5.25.
过去四周订单在 3 到 8 之间波动, 本周比均值高出约一单, 节奏温和。

• Linen Throw, Sand SKU-MOR-LIN-01 44%
• Stoneware Vase, Cream SKU-MOR-CER-08 22%
• Soy Candle, Linen Bloom SKU-MOR-CDL-04 17%
• Other (3 SKUs) long tail 17%

◆  Linen Throw moved 3 units for AUD 807 — a single multi-unit cart did most of the lifting. Without that cart, the week would have looked like W 18. Linen Throw 卖了 3 条, 单笔大购物车扛了大半个星期。把它拿掉, 本周节奏接近 W 18。

• Soft homeware 软装 50%
  AUD 924 3 SKUs · 4 units incl. Linen Throw
• Ceramics 陶瓷 33%
  AUD 609 2 SKUs · 2 units vase + bowl
• Candles 蜡烛 17%
  AUD 314 1 SKU · 2 units Linen Bloom

• ◆

  One SKU at 44% of the week 单品集中度走高

  Linen Throw, Sand carried 3 of 6 orders — well above its year-to-date share of roughly 22%. A stockout here would halve next week's revenue.

  本周 6 单里 3 单都有 Linen Throw, 比年内均值高出近一倍。这一款一旦断货, 下周大概率回到 W 18 的体量。

• ▲

  Stoneware Bowl Charcoal silent for 18 days 陶瓷碗连续静默

  After the W 16 restock cleared 7 units, the Charcoal Bowl hasn't moved since Apr 22. Currently 3 units on shelf — worth checking whether the listing image needs a refresh.

  陶瓷碗从 W 16 清完七件后已经沉了 18 天。库存还剩 3 件, 可能是商品图或排序的问题。

• ▼

  Two SKUs flagged low inventory 两件单品库存告急

  Linen Throw, Sand (6 units) and Stoneware Bowl, Charcoal (3 units) both sit under the 10-unit threshold. PO lead time from the ZJ-PH003 factory is 6 weeks — order window closing this week.

  Linen Throw 余 6 件, Stoneware Bowl 余 3 件, 都已破阈值。浙江工厂交期 6 周, 这周内得下 PO。

1. Place PO on Linen Throw + Stoneware Bowl 下 PO 补 Linen Throw 与陶瓷碗

   Order window closes this week given ZJ-PH003 6-week lead time. Recommended: 40 Linen Throw, 25 Stoneware Bowl — enough to clear winter without overstocking.

   OwnerMae

2. Refresh Stoneware Bowl Charcoal product imagery 更新陶瓷碗主图

   18-day silent stretch suggests the listing isn't pulling. Taya to swap in a styled lifestyle shot by W 21 and watch the next 4 weeks.

   OwnerTaya

3. Cross-promote Linen Throw with a candle bundle Linen Throw × 蜡烛组合上架

   The multi-unit cart this week hints at gifting intent. Trial a "Linen Throw + Linen Bloom Candle" duo at AUD 329 through W 22; revisit at W 24 data.

   OwnerMatty